The StoryFutures Academy Podcast
Episode 3 - Making Immersive Stories: Augmented Reality
Dec 6, 2020
Explore the rapid growth of the Augmented Reality market with insights from Alex Fleetwood, Head of Niantic's London Studios, known for Harry Potter's Wizard's Unite and Pokémon Go. Topics include AR integration in storytelling, collaboration for immersive experiences, necessary skills for AR storytelling, Wallace and Gromit's immersive experience, and the future of AR technology.
34:30
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Quick takeaways
- Augmented reality offers immersive storytelling opportunities through social gameplay and dynamic characters.
- Partnerships between companies like The New York Times and Facebook showcase the monetization potential in AR.
Deep dives
Augmented Reality Applications in Everyday Life
Augmented reality (AR) is increasingly prevalent in our daily lives, from Snapchat filters to Google's AR animals. Creators are integrating AR layers into our real-world experiences, accessible through smartphones, headphones, and future AR glasses. This technology offers benefits such as enhancing our engagement with the environment, contrasting with virtual reality's isolation. The AR market is projected to surpass $50 billion by 2024, outpacing virtual reality.
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