The StoryFutures Academy Podcast

Episode 3 - Making Immersive Stories: Augmented Reality

Dec 6, 2020

Explore the rapid growth of the Augmented Reality market with insights from Alex Fleetwood, Head of Niantic's London Studios, known for Harry Potter's Wizard's Unite and Pokémon Go. Topics include AR integration in storytelling, collaboration for immersive experiences, necessary skills for AR storytelling, Wallace and Gromit's immersive experience, and the future of AR technology.

34:30

Creator website

Episode guests

Alex Fleetwood

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Augmented reality offers immersive storytelling opportunities through social gameplay and dynamic characters.

Partnerships between companies like The New York Times and Facebook showcase the monetization potential in AR.

Deep dives

Augmented Reality Applications in Everyday Life

Augmented reality (AR) is increasingly prevalent in our daily lives, from Snapchat filters to Google's AR animals. Creators are integrating AR layers into our real-world experiences, accessible through smartphones, headphones, and future AR glasses. This technology offers benefits such as enhancing our engagement with the environment, contrasting with virtual reality's isolation. The AR market is projected to surpass $50 billion by 2024, outpacing virtual reality.

Wide Cross Section and UX Challenges in AR

01:30

Intro

2min

Exploring Narrative AR Projects and Niantic's AR Gaming Experience

8min

Exploring a Multifaceted Partnership for Immersive Storytelling

2min

Transitioning Skills for Immersive Storytelling in Augmented Reality

9min

Exploring Wallace and Gromit's Immersive Experience

2min

Immersive Storytelling with Augmented Reality Technology

8min

Exploring the Future of Augmented Reality

5min

With the worldwide value of the Augmented Reality market set to exceed $50 billion by 2024, our guests this week help us to understand what forces are driving this dramatic growth, and what opportunities there are for immersive storytellers like yourself. We begin with Alex Fleetwood, Head of Niantic's London Studios, the company behind Harry Potter’s Wizard’s Unite and the worldwide phenomenon that is Pokémon Go. We’re also joined by Susan Cummings and Taavi Kelle who are going to take us on an AR adventure with Wallace and Gromit.

With Alex Fleetwood from Niantic, and Susan Cummings and Taavi Kelle, from Fictioneers.

Alex Fleetwood, Head of Niantic's London studio - https://www.linkedin.com/in/alexfleetwood/

Susan Cummings, Fictioneers - https://www.linkedin.com/in/susanicummings/

Taavi Kelle, Fictioneers - https://www.linkedin.com/in/taavikelle/

Presenter: Shehani Fernando

Producers: Chris Hogg & Shehani Fernando

Assistant Producer: Max Bower

Executive Producer: Will Saunders

Editing and sound design: John Wakefield & Matt McGuinness

The title track is: ‘A Thousand Years’ by David A Molina

Additional music: Neil Cullen & 'Time to Leave' by Ketsa, courtesy of the Free Music Archive

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