With the worldwide value of the Augmented Reality market set to exceed $50 billion by 2024, our guests this week help us to understand what forces are driving this dramatic growth, and what opportunities there are for immersive storytellers like yourself. We begin with Alex Fleetwood, Head of Niantic's London Studios, the company behind Harry Potter’s Wizard’s Unite and the worldwide phenomenon that is Pokémon Go. We’re also joined by Susan Cummings and Taavi Kelle who are going to take us on an AR adventure with Wallace and Gromit.
With Alex Fleetwood from Niantic, and Susan Cummings and Taavi Kelle, from Fictioneers.
Alex Fleetwood, Head of Niantic's London studio - https://www.linkedin.com/in/alexfleetwood/
Susan Cummings, Fictioneers - https://www.linkedin.com/in/susanicummings/
Taavi Kelle, Fictioneers - https://www.linkedin.com/in/taavikelle/
Presenter: Shehani Fernando
Producers: Chris Hogg & Shehani Fernando
Assistant Producer: Max Bower
Executive Producer: Will Saunders
Editing and sound design: John Wakefield & Matt McGuinness
The title track is: ‘A Thousand Years’ by David A Molina
Additional music: Neil Cullen & 'Time to Leave' by Ketsa, courtesy of the Free Music Archive
Resources:
Niantic: https://nianticlabs.com/en/ @nianticLabs
Pokémon Go: https://pokemongolive.com/en/ @pokemongoapp
Pokéman Go Fest https://pokemongolive.com/en/events/fest/2020/
Tiny Rebel Games: https://www.tinyrebelgames.com/ @tinyrebelgames
Fictioneers www.fictioneers.co.uk @fictioneersLtd
The Big Fix Up: https://www.thebigfixup.co.uk/ @thebigfixup
Beasts of Balance: https://beastsofbalance.com/ @beastsofbalance
Spark AR - https://sparkar.facebook.com/ar-studio/
Snapchat Lens Studio - https://lensstudio.snapchat.com/
Niantic's Real World Platform - https://nianticlabs.com/en/blog/nrwp-update-110619/
Niantic's Creator Platform - https://niantic.dev/
Thanks:
Special thanks to Fictioneers, Aardman Animations and Niantic for the use of audio clips in this episode.
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