Kristen Soltis Anderson, a leading voice in opinion research and analytics, discusses the tight race in the upcoming presidential election. She breaks down the fluctuating polling data, emphasizing the need to understand underlying narratives rather than just numbers. The conversation also explores voter perceptions, brand stability of candidates, and how technological advancements shape political engagement. Additionally, they touch on American workers' job satisfaction and their desire for higher salaries amidst economic uncertainty.
Polling averages show remarkable stability this election cycle, indicating solidified voter preferences despite varied individual poll results.
Voter perceptions of Kamala Harris are shaping the campaign narratives, highlighting a strategic focus on her character against Donald Trump's attacks.
Deep dives
Polling Stability and Emotional Reactions
Polling averages have shown remarkable stability in recent months, with few fluctuations despite individual poll results varying widely. In past elections, significant changes in polling averages indicated shifting public sentiment, but this year's averages have remained narrowly confined, suggesting that many voters have solidified their preferences. This steadiness challenges the notion that major events will sway voter opinions significantly, as established brands, like Donald Trump's, have created a known quantity that voters are less likely to reevaluate. Overall, the key takeaway is that emotional reactions to individual polls can be misleading, and it is better to consider the overall trend rather than each specific poll.
Focus on Kamala Harris' Image
The campaigns are primarily defining the election in terms of voter perceptions of Kamala Harris, rather than Donald Trump, indicating a strategic shift in how candidates are communicating their messages. Trump’s campaign is heavily focused on negative portrayals of Harris while attempting to define her as unsuitable for presidency based on her past positions and policies. Conversely, Harris' campaign is trying to present her as moderate and relatable, hoping to dispel any leftist assumptions about her candidacy. This focus reflects an understanding that establishing Harris's character and capabilities could ultimately determine the election outcome in a tightly contested race.
American Workers' Concerns
Surveys indicate that while American workers express satisfaction with their jobs and careers, there remains a significant concern regarding salary and economic security. The majority of participants in the survey emphasized that higher wages are their primary desire, overshadowing other workplace benefits such as flexibility or childcare options. Despite acknowledging a robust job market, many workers feel anxious about wage growth and its relationship to their overall financial stability and well-being. This reflects a broader sentiment that, although the economy is performing well, issues such as inflation and cost of living remain pressing concerns for many workers.
Trust in Institutions
A growing disillusionment with institutions, including media and government, is apparent among voters, with an evident decline in trust across party lines. This increasing skepticism poses challenges for both political figures and corporate entities, as they must navigate an environment where public trust is waning. The importance of addressing this issue will become more pronounced post-election, as rebuilding trust may be essential for effective governance and social stability. Understanding the underpinnings of this distrust and exploring potential pathways for rebuilding confidence will be a critical area of focus moving forward.
Here is how the New York Times framed it recently: “Never in modern presidential campaigns have so many states been so tight this close to Election Day. Polling averages show that all seven battleground states are within the margin of error, meaning the difference between a half-point up and a half-point down — essentially a rounding error — could win or lose the White House.”
A recent Times-Sienna poll has the race between Donald Trump and Kamala Harris deadlocked at 48 to 48. Other polls are similarly close — which does not mean they are all telling the same story. Today’s guest, Kristen Soltis Anderson, writes that although “several of them show a dead heat, beneath the surface, they diverge in how they arrive at that result”.
What stories can we glean from each poll? What theories of this election can we derive from those stories? Are the polls even right? And why, despite verbal gaffes and incendiary rallies and international conflict and general campaign turmoil, have the polling averages remained so steady in recent months?
Kristen is a founding partner of Echelon Insights, an opinion research and analytics firm, and contributing Opinion writer to the New York Times, where she often writes about what is knowable and not knowable based on the polls. We talk about all these themes, including a theory of the election that Kristen came upon while watching football in Phoenix on a Sunday.
Finally, we discuss a detailed survey of American workers that Echelon Insights, Kristen’s firm, put into the field for the Economic Innovation Group — and its most surprising findings.