8min chapter

The New Bazaar cover image

Election freakouts and American workers

The New Bazaar

CHAPTER

Brand Perceptions in Election Strategy

This chapter explores the contrasting brand stability of Donald Trump and the ambiguous image of Kamala Harris in the current election cycle. It examines how voter familiarity with Trump influences decision-making, while Harris faces challenges in establishing her narrative and credibility. Through analysis of campaign strategies and focus group insights, the chapter navigates the complexities of voter behavior and the nuances of political messaging in battleground states.

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