It's been a big year for TalkShopLive -- and for livestream commerce in general.
The livestream commerce platform has been around since 2018. Until 2021, it was completely bootstrapped -- but it took a $3 million seed round a year ago this past February. Since then, TalkShopLive has been ramping up partnerships with major publishers and retailers, including Walmart and Condé Nast.
Co-founder and CEO Bryan Moore joined the Modern Retail Podcast this week and spoke about the platform's growing presence. "2020 was when we started to see a lot of people come on with their books and music and have these blockbuster sales," he said. "It proved the model and proved the value for creators."
Unlike other livestream commerce apps, TalkShopLive focuses on offering embedded streams. While customers can go to its website to see what programs are airing -- which, according to Moore, many people do -- brands and publishers can also host the streams on their own websites. In Moore's description, that makes for a better relationship for retailers working with publishers -- along with creators trying to launch their own commerce lines. "One of the things that we've consistently heard across the board from the creator front is that they really appreciate having a destination outside of their traditional social platforms to use as their shopping destination," Moore said.
This comes as the livestream commerce space as a whole has seen big gains. Apps like Ntwrk and Whatnot have raised hundreds of millions of dollars over the last few years, and many experts say that North America is finally beginning to adopt the medium. According to Insider Intelligence, livestream commerce is a $300 billion market in China and western countries are increasingly testing it out as well.
One of TalkShopLive's biggest recent successes is with Walmart. The big-box retailer tested out a few livestream programs in late 2021. Apparently, the company liked it -- Walmart has upped its programming by about 420%, said Moore, and has booked livestream commerce programs through the summer.
"The brand experiences team at Walmart is really phenomenal and completely understands the value of this space and how to really maximize it for their customers and their suppliers," said Moore.
For now, Moore is focused on growing TalkShopLive's partners and getting more retailers and creators testing out its offerings. "You're going to see a lot of other retailers launching over the next quarter," he said.
The Modern Retail Podcast