The Lincoln Project
The Ad-Tech Giant Killers with Sarah Kay Wiley
May 10, 2024
Sarah Kay Wiley, Director of Policy and Partnerships for Check My Ads, discusses the broken ad-tech business model, big tech's impact on local news, and Google's upcoming antitrust trial. They delve into disrupting disinformation networks, legal battles, and countering election disinformation.
27:00
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Quick takeaways
- Check My Ads disrupts ad tech by combating disinformation through targeted ad placement.
- Google's ad tech monopoly is under scrutiny for shady practices and potential divestiture.
Deep dives
Check My Ads: Challenging the Internet Advertising Model
Check My Ads, an organization led by Sarah Kay Wiley, is reshaping the digital ad tech industry by addressing the corruption in online advertising. They target the problematic middlemen who place ads indiscriminately, leading to brand unsafe content. By leveraging their understanding of the broken ad model, they successfully disrupt the revenue of platforms like the Gateway Pundit, limiting the spread of disinformation.
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