The Ad-Tech Giant Killers with Sarah Kay Wiley
The Lincoln Project
00:00
Disrupting Right-Wing Disinformation Networks
Exploring a strategic approach to targeting right-wing disinformation outlets through understanding the advertising model, cutting off revenue streams via ad exchanges, and showcasing the impact on outlets like Gateway Pundit. Delving into the complexities of advertising, including the reliance on ads for content creation, challenges of targeted advertising, and the lack of control over ad placements, while also highlighting industry conflicts and upcoming investigations.
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