Marketecture: Get Smart. Fast. Episode 35: Lisa Utzschneider on the future of IAS and the X integration
Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA.
Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, along with special guests.
In this episode:
- GroupM drops MFA sites
- MediaMath to be bought by Infillion
- Adalytics with its latest bombshell
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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
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