Acquiring Minds How to Buy a Generational Brand with $20m in Sales
15 snips
Dec 18, 2025 Philip Hussey, CEO of Thomas Moser and a key figure in Chenmark's acquisitions, shares insights on leading a premier furniture brand known for exceptional craftsmanship. He discusses the unique challenges of managing a legacy brand without being a craftsman himself and the importance of a strong quality culture. Hussey highlights the company's commitment to customer experience, talent development through their woodworker school, and plans for growth in luxury markets, all while preserving the Moser legacy.
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Long-Term Holding Changes The Playbook
- Chenmark buys businesses to hold forever and excludes exit valuation from underwriting.
- That long-term horizon enables patient reinvestment and different acquisition choices.
Get On The Phone To Drive Sales
- Do sales yourself when growing small-business revenue; outbound calls teach you the market.
- Log activity and follow up consistently to compound results over time.
Personal Outreach Opened The Door
- Philip discovered Thomas Moser via personal connections and a cold but handcrafted email.
- The Mosers responded and conversations began in March 2024 leading to acquisition talks.
