The CEO Project Podcast How to Know When Your Communications Strategy Needs Expert Help
Jun 9, 2025
29:10
How can one foster collaboration within a team? Nathan Miller, the CEO of Miller Ink, is a seasoned communication strategist known for advising executives across business, government, and nonprofit sectors. With a strong background in history and public policy, Miller has guided numerous organizations in effectively narrating their stories and managing complex crises through clear communication and strategic thinking. He emphasizes the importance of blending fundamental communication principles with innovative tactics, setting measurable goals, and aligning messages with objectives to reach target audiences effectively. Advocating for transparency and honesty, particularly during the hiring process, Nathan prioritizes creating a harmonious work environment, which he believes is essential for retaining talent and building long-term client relationships. Key Takeaways
- Effective communication strategies require blending communication principles, setting clear goals, identifying target audiences, and aligning messages with objectives.
- Balancing business development with hands-on involvement in day-to-day operations is crucial for a positive and productive work environment.
- Resilience in business involves navigating challenges, having a long-term vision, being adaptable, and seizing growth opportunities.
- Key considerations when hiring an ad agency include involving senior personnel, relevant experience, deep expertise, and establishing a trust-based relationship.
- Blending strategic communication principles with tactical approaches like digital marketing is essential for successful communication campaigns.
- Operational dynamics of PR agencies include avoiding success fee structures, preferring cancel-any-time policies, and involving senior personnel with relevant experience in client accounts.