

The CEO Project Podcast
Jim Schleckser
Want to build a great business? The CEO Project Podcast and host Jim Schleckser brings proven tools and techniques to scale your business. Each episode dives deep into a critical business topic for CEOs of mid to large-sized firms.
Episodes
Mentioned books

Oct 27, 2025 • 31min
Ai Disruption: How AI is Disrupting The Fashion Industry
Are you ready for the AI disruption that's changing not just how you market—but how you show up as a leader? AI disruption isn't just shaking up industries—it's redefining how executives connect with customers, present themselves, and make smarter business decisions. In this episode, you'll learn how embracing AI-driven innovation can help you stand out, streamline your work, and future-proof your brand in a rapidly evolving digital world. You'll discover: How to turn your company's unique data into a lasting competitive edge in the era of AI disruption. The power of blending personal style with technology to project confidence and save time. Real-world examples of how AI is transforming marketing, customer feedback, and even product design. Tune in now to hear how forward-thinking CEOs are navigating AI disruption with confidence—and how you can use these insights to stay sharp, efficient, and ahead of the curve. Check out: [08:15] — The Real Source of Competitive Advantage in the AI Era Anya breaks down why unique data—not algorithms—is what gives companies an edge in the age of AI disruption. She shares examples from industries like dentistry and fashion to show how data becomes the real differentiator. [24:40] — Reinventing the Clothing Industry Through Circular, AI-Driven Design The discussion shifts to how Taelor's rental model leverages AI and feedback loops to reduce waste, personalize experiences, and help brands rethink "ownership." It's a great example of circular economy principles meeting digital innovation. [45:10] — How to Win at AI Search and Content Strategy Anya reveals how her team beat GQ and other big names to the top of AI search rankings by combining human creativity with AI-generated content—a must-listen for marketers navigating the changing landscape of SEO and ChatGPT-driven discovery. About Anya Cheng Anya Cheng is the Founder and CEO of Taelor, a leading men's clothing subscription service that provides personal styling and curated rentals, powered by expert stylists and AI. A Girls in Tech 40 Under 40 honoree, she previously led eCommerce and digital innovation teams at Meta, eBay, Target, and McDonald's.

Oct 20, 2025 • 32min
Winning Strategies from The Great Game of Business
Kylie Jackson, Learning and Development Manager at The Great Game of Business, explores how transparency and financial literacy can transform workplace culture. She highlights that open-book management empowers employees to become proactive business thinkers. Kylie discusses creating a shared success environment using rules and scoreboards, and she shares inspiring stories of employees who integrate financial knowledge into their lives. The conversation underscores how accountability can drive innovation and loyalty, ultimately leading to greater organizational success.

Oct 13, 2025 • 38min
Bringing a Great Brand Back to Life: Inside the Chipwich Business
Join David Clarke, a seasoned food & beverage executive and CEO of Chipwich, as he shares his journey revitalizing the iconic dessert brand. Discover how he identified Chipwich's untapped potential and transformed it into a beloved name again. Clarke emphasizes treating retailers as true customers and using targeted promotions to capture shelf space. He also recounts overcoming challenges like managing a listeria recall, stressing the importance of building trust with partners. Tune in for insights on brand revival and operational resilience!

Oct 6, 2025 • 30min
Neen's 5 Luxury Principles Can Transform Client Relationships
What if the secret to stronger client relationships isn't about selling more — but about creating experiences people can't stop talking about? If you've ever wondered how to make clients feel genuinely valued instead of just served, this episode is for you. Jim Schleckser chats with leadership strategist and author Neen James about how luxury brands like Ritz-Carlton and Rolex master the art of human connection — and how you can apply the same principles to elevate every client and team interaction. You'll learn how to: Apply Neen's "Experience Elevation Model" to strengthen both client and employee relationships. Design moments of surprise and delight that transform loyal clients into enthusiastic advocates. Combine personalization with technology to create meaningful, lasting connections that set your business apart. Hit play now to discover how to turn every client interaction into an exceptional experience that builds loyalty for life. Check out: [08:45] — Neen breaks down the Experience Elevation Model and explains how leaders can use it to design exceptional client and employee experiences. [21:30] — A powerful discussion on how surprise and delight builds emotional loyalty — with real examples from luxury brands like Ritz-Carlton and Delta. [36:10] — Neen and Jim dive into the balance between AI efficiency and human connection, revealing how technology can enhance — not replace — authentic client relationships. About Neen James Over the past two decades, Neen James has partnered with some of the most iconic brands in the world, including Comcast, Paramount Pictures, Four Seasons Hotels, and Virtuoso Travel, helping them challenge the status quo by focusing on one fundamental principle: exceptional experiences are built on intentional focus and connection. Her groundbreaking luxury mindset research—the only study of its kind—shows that luxury isn't about things, it's about a way of thinking and communicating that transforms how businesses connect with their audiences. As the author of Attention Pays and the forthcoming Exceptional Experiences, she brings a wealth of insights that have transformed how Fortune 500 CEOs, luxury brands, and global organizations lead and grow their market share.

Sep 29, 2025 • 31min
An Untapped Talent Pool: Highly Educated Stay-at-Home Parents
Are you struggling to find the right people—and wondering if you've been fishing in the wrong talent pool all along? With birth rates down and skilled workers in short supply, the talent pool feels tighter than ever. But what if you could widen your reach by engaging an overlooked group of professionals eager to bring their experience, leadership, and skills back into the workforce—if only given the right flexibility? In this episode, you'll learn: How to uncover a hidden talent pool of highly educated, seasoned professionals ready to make an impact. Why creative approaches like flexible schedules, part-time roles, and returnships can help you stand out in the war for talent. What cultural shifts leaders need to embrace to successfully integrate this overlooked workforce segment. Hit play now to discover how expanding your talent pool could give your company a powerful competitive edge. Check out: [06:45] The hidden talent pool — Why millions of highly educated, experienced women are sitting outside the workforce and how this represents a huge opportunity for CEOs. [21:30] Flexibility as the key to unlocking talent — A candid discussion about how part-time roles, fractional leadership, and returnships can help companies attract top performers. [39:15] Rethinking hiring practices — How CEOs can overcome biases about résumé gaps and skill gaps to successfully integrate this overlooked talent pool.

Sep 22, 2025 • 32min
Lessons from Banana Ball: How to be the First, Best and Only
What if banana ball held the secret to building a business culture that fans can't stop talking about? This episode takes you inside the world of the Savannah Bananas—a team that has turned baseball upside down by creating banana ball, a fast-paced, joy-filled experience that keeps fans lining up for more. And the lessons go way beyond sports. You'll see how putting customers first, eliminating friction, and daring to innovate can transform your own organization just like it did for theirs. In this episode, you'll discover: How banana ball grew from one small experiment into a nationwide phenomenon. Why "fans first" thinking is the mindset shift every leader needs. Practical ways to build culture, spark innovation, and scale without losing your edge. Press play now to learn how the bold moves behind banana ball can inspire you to reinvent your own playbook for success. Check out: 09:45 – The birth of banana ball on the road Tyler explains how a small test in one city turned into a touring phenomenon that now sells out stadiums across the country. 21:10 – Fans first in action Discover the creative ways the Savannah Bananas removed friction—like all-you-can-eat tickets and fan-caught foul balls counting as outs—that made banana ball unforgettable. 47:30 – Scaling culture while scaling teams Tyler shares how the Bananas are building a Championship League, expanding teams, and keeping "fans first" at the core as they grow nationwide. About Tyler Gillum Tyler Gillum is a coach, educator, and entrepreneur who's dedicated his life to helping others believe in themselves and chase their biggest dreams. His mantra, "Bet on Yourself" isn't just a phrase, it's how he lives, leads, and speaks. From growing up on the rodeo circuit to leading the Savannah Bananas as Head Coach, his journey has been built on resilience, vision, and servant leadership. He has seen firsthand what happens when you bet on yourself, and more importantly, what happens when you help others do the same.

Sep 15, 2025 • 34min
Why Smart CEO's Join CEO Peer Advisory and Networking Groups
What if the secret to keeping up with rapid change isn't just better strategy—but joining the right ceo peer advisory or networking groups? In a world where technology is evolving faster than organizations can adapt, you need more than just headlines to guide your decisions. This episode dives into how networking groups for CEOs and executives create the conversations, connections, and peer learning that help leaders stay ahead of disruption. Alan Murray—former CEO of Fortune Media and now leading the Wall Street Journal's Leadership Institute—shares why these groups are becoming essential for tackling today's toughest challenges. Here's what you'll take away: How networking groups provide real-time insights into AI, geopolitics, and workforce shifts that no report can match. Why connecting with peers outside your company helps you solve problems faster and see blind spots sooner. The specific ways top executives use networking groups to strengthen leadership and drive business transformation. Listen now and learn how the right networking group can give you the clarity, confidence, and edge to lead in uncertain times. Check out: [12:45] – Alan Murray explains why large organizations struggle to adapt as fast as technology and how networking groups help close that gap. [28:10] – A candid look at how CEOs are using networking groups to navigate AI adoption, geopolitics, and supply chain risks. [44:30] – The future of leadership: how peer exchange and networking groups shape smarter strategies for today's unpredictable business environment. About Alan Murray Alan Murray is the former CEO of Fortune Media. He oversaw the business and editorial operations of the independent media company and is known for expanding its digital and conference franchises. Until April 2024, Murray also wrote a closely-read daily newsletter for Fortune, CEO Daily. Prior to joining Fortune in 2015, Murray led the rapid expansion of the Pew Research Center's digital footprint as president of that organization. Before that, Murray was at the Wall Street Journal for many years, serving as deputy managing editor, executive editor online, Washington bureau chief, and author of the Political Capital and Business columns. He served for several years as Washington bureau chief for CNBC, and cohost of the nightly show Capital Report. He is the author of multiple books, including Showdown at Gucci Gulch: Lawmakers, Lobbyists, and the Unlikely Triumph of Tax Reform.

Sep 8, 2025 • 26min
How AI Can Help You Stop Employee Turnover in Your Business
What if you could spot employee turnover before it happens—and stop it in its tracks? Turnover is expensive, frustrating, and disruptive. In this episode, you'll hear how AI is changing the game for leaders like you by predicting when employees are at risk of leaving and giving you real, actionable strategies to keep your best people engaged. Here's what you'll learn when you listen in: How companies are using AI to predict employee turnover and proactively boost loyalty. Why recognition, scheduling, and salary optimization can make or break retention. How a data-driven approach can save you millions by reducing hidden turnover costs. Don't miss this conversation—press play now to learn how you can reduce employee turnover and strengthen your team's long-term success. Check out: 07:42 – Why AI is better at spotting turnover risks than traditional surveys and reviews. 18:15 – The surprising low-cost tactic that outperforms pay raises in reducing employee turnover. 33:50 – How one company cut turnover by up to 35% using AI-driven insights.

Sep 1, 2025 • 27min
How To Build Your Personal Brand and Grow Your Business
What happens when your personal brand gets the spotlight—are you ready to make the most of it? You work hard to earn visibility for yourself and your business, but the truth is: securing the booking is only half the battle. The real impact comes from how you show up, connect, and tell your story in a way that builds trust and grows your influence. In this episode, you'll discover how to: Sharpen your on-camera and on-mic presence so you come across with confidence and credibility. Use personal stories to make your brand relatable, magnetic, and memorable. Navigate tough questions and "off-track" moments so you can stay calm, in control, and persuasive. Press play now to learn how to turn every interview into a powerful opportunity to elevate your brand and expand your reach. Check out: [06:45] – Why Luana walked away from acting and how that turning point led her into PR. [21:10] – The real risks (and rewards) of making a CEO the face of a company's personal brand. [38:25] – How to handle tough interview questions and pivot with confidence when things go off track. About Luana Ribeira Speaker, actress and founder of Dauntless PR Luana Ribeira gets personal brands booked for TV, radio, podcasts, magazines and the news. This helps experts to boost brand awareness, credibility and to become known as the leading voice on their topic. She has appeared on Forbes, OK Magazine, FOX TV, ITV, BBC, Channel 4, Teen Vogue, Insider and many others. You can find Luana at http://www.dauntlesspr.com/

Aug 25, 2025 • 35min
Why a Purpose Driven Business Outperforms a Profit First One
What does it really mean to build a purpose driven business—and how can focusing on more than just profit transform your success? As an entrepreneur, you know the tension between chasing growth and staying true to your deeper mission. In this episode, Kyle Kamrooz, founder and CEO of Bonus Home, opens up about the lessons he's learned in real estate, technology, and venture capital—and why putting purpose over profit is not only more fulfilling but also a smarter long-term strategy. By listening, you'll learn: How to align your business decisions with a mission that sustains you beyond financial gains. The pitfalls of taking capital from partners who don't share your values—and how to guard against it. Why building wealth through homeownership offers a powerful example of combining purpose with impact. Press play now to hear how prioritizing purpose over profit can reshape the way you grow, lead, and leave a legacy. Check out: [09:15] — Kyle shares what it was like building one of the largest direct-to-consumer mortgage lenders by age 25 and the hard lessons that came with rapid growth. [28:42] — A candid discussion on why taking money from the wrong strategic partners can derail your vision, and how Kyle learned the importance of protecting purpose over profit. [47:10] — The inspiration behind Bonus Home, rooted in Kyle's father's experience, and how rethinking homeownership can unlock generational wealth for everyday Americans. About Our Guest: Kyle Kamrooz is the founder and CEO of Bonus Homes, a groundbreaking platform redefining how Americans build generational wealth through homeownership. Prior to founding Bonus Homes, Kyle spent nearly two decades in the real estate ecosystem. By the age of 25, Kyle had already built one of the largest direct-to-consumer mortgage lending companies in California. By 27, he built a 50 state national lender that processed over $7 billion in loans annually and employed more than 800 people across all 50 states.


