434. Building a Personal Brand vs Being an Influencer With Nickie Froiland

In this episode, I sit down with my CEO coach, Nickie Froiland, for an empowering conversation about personal branding, leadership, and embracing discomfort for growth. We delve into the difference between building influence and creating a personal brand, discussing how authentic branding leads to lasting success. Nickie shares her own challenges and commitments to step into the spotlight to amplify her impact and help others grow.

We also reflect on overcoming perfection paralysis, leveraging social media to align with core values, and the importance of staying uncomfortable to achieve personal and professional breakthroughs. Whether you’re a business owner, coach, or someone striving for the next level, this episode will inspire you to take bold action.

Timestamps:

- [00:00:00 - 00:01:30] - Justin shares his social media growth journey and highlights the work behind success.

- [00:01:30 - 00:02:31] - The importance of systems: SOPs, KPIs, and discipline in business.

- [00:02:31 - 00:03:26] - Justin compares business growth to pushing physical limits in the gym.

- [00:03:26 - 00:04:50] - Why influence alone doesn’t equate to financial success.

- [00:04:50 - 00:06:13] - Brand vs. Influence: Understanding the difference.

- [00:06:13 - 00:07:32] - Justin discusses the importance of being honest about past mistakes.

- [00:07:32 - 00:09:10] - How personal branding offers a unique advantage.

- [00:09:10 - 00:10:23] - Personal brand as a means to avoid chasing leads.

- [00:10:23 - 00:12:36] - Real-life example: A mentee earning $30K/month with only 2,100 Instagram followers.

- [00:12:36 - 00:14:50] - Daily Instagram Lives, short-form content across platforms.

- [00:14:50 - 00:16:36] - Nickie’s internal conflict: Balancing impact and attention.

- [00:16:36 - 00:18:26] - How having a voice on social media can create a better world.

- [00:18:26 - 00:19:05] - Getting comfortable with discomfort.

- [00:19:05 - 00:22:00] - The importance of being the first or creating a new category.

- [00:22:00 - 00:24:36] - Justin and Nickie commit to pushing their personal brands further.

Links & Resources:

Work With Nickie: ⁠⁠https://motus9.com/contact/⁠⁠

Follow Me On Instagram: @jmihaly_

Follow "Grow or Die" On Instagram: @growordiepodcast

Join Substack For More Exclusive Content: ⁠⁠https://justinmihaly.substack.com/⁠⁠

Sign Up For The Together More Elite Mentorship: ⁠⁠https://bl1yxjc3x33.typeform.com/to/aP7HdI1h?fbclid=PAZXh0bgNhZW0CMTEAAaYajjmM91S6U9K27sUGocvoXUkoAyqwbZugxL7AbRQKuwAPbb9OCtBKZ1k_aem_k9qBlOswLYhyBiq9UMxNHw&typeform-source=l.instagram.com⁠