STR Data Lab™ by AirDNA

Why Consistency is King in Luxury Travel with Jonah Hanig

Feb 20, 2025

31:08

In this episode of the STR Data Lab, Jamie Lane, chief economist at AirDNA, sits down with Jonah Hanig, CEO of Rove Travel. Jonah shares his journey from Chicago suburbs to New York City, his stint as an investor, and the experiences that inspired the founding of Rove Travel. He recounts how living in various Airbnbs during the pandemic was a mixed bag and spurred him to create a consistent luxury home rental marketplace.

The conversation delves into the challenges and strategies for ensuring high quality and service in luxury travel. Jonah explains how Rove Travel aims to bridge the gap between short-term and midterm rentals in New York, emphasizing that they started with a focus on midterm rentals in compliance with local laws. They discuss expansion into other luxury markets like the Hamptons, Aspen, and Southeast Florida, acknowledging the operational complexities involved. Jonah describes their distribution strategy, leveraging platforms like Airbnb, Vrbo, and their direct booking platform, Rovetravel.com. He highlights the importance of property quality and exemplary service, sharing anecdotes and challenges they faced in maintaining high standards.

The discussion also covers how Rove Travel differentiates itself from traditional rentals and high-end hotels, offering properties that justify their rates through superior service and amenities. Jonah sheds light on their homeowner strategy, emphasizing investment properties over primary residences. He explains that their business thrives on word-of-mouth, good results, and strategic market expansion. The podcast concludes with insights on the future of the luxury rental market and advice for prospective investors, emphasizing the importance of understanding market dynamics and leveraging asymmetric information.

You don’t want to miss this episode!

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Connect with Jonah and Rove Travel:

Linkedin: https://www.linkedin.com/in/jonahhanig

Instagram: https://www.instagram.com/rove_travel/

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Connect with Jamie on LinkedIn and Twitter:

LinkedIn: https://www.linkedin.com/in/jamiehlane/

Twitter: https://twitter.com/Jamie_Lane

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Connect with Scott on LinkedIn:

LinkedIn: https://www.linkedin.com/in/sagescott