140. Quitting the 9-5 Cold Turkey and Starting a Local Town Newsletter, with Ryan Sneddon
Mar 27, 2024
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Ryan Sneddon, a successful local email newsletter business founder, discusses starting and monetizing a newsletter, targeting advertisers, and plans for expanding to different cities. He emphasizes community engagement, sharing knowledge, and forming partnerships to grow the business.
Starting a local email newsletter can be a profitable business model by targeting the right advertisers and providing valuable content.
Sharing knowledge and teaching others can be a valuable way to grow the business and create partnerships in the local newsletter space.
Deep dives
Ryan's Journey into Entrepreneurship through a Local Newsletter Business Model
Ryan transitioned from a mechanical engineer and software consultant into becoming a successful business builder focusing on local newsletters. His idea originated from subscribing to a local newsletter and recognizing its business potential. He narrated quitting his job and the pivotal moment when he decided to prioritize his mental health over employment. Ryan's approach to starting a local newsletter business emphasized strategic advertising which quickly led to monetization.
Monetization Strategy and Success of Naptown Scoop
Ryan achieved early success in monetizing Naptown Scoop through selling ad space in the newsletter. By offering multiple ad formats with varying prices per ad, he maximized revenue potential. The engagement level and targeted audience of Naptown Scoop allowed for premium ad rates and high advertiser satisfaction. Ryan's strategic focus on advertising content for businesses that resonated with the newsletter's audience contributed to the consistent growth and profitability of Naptown Scoop.
Expansion Plans and Teaching Entrepreneurship in Local Newsletter Business
Initially aiming to scale to 100 local newsletter businesses, Ryan shifted his focus to partnering with individuals in different locations to expand the model. By sharing his expertise and insights through 'Life of Scoop,' Ryan facilitates entrepreneurship education for those interested in starting their own local newsletters. Through this approach, Ryan aims to create a network of local newsletter partners while transitioning towards a more lifestyle-oriented business model that focuses on impactful partnerships and shared success.
In this episode, Ryan Sneddon shares his journey of starting a successful local email newsletter business. He discusses how he came up with the idea, experimented with different business models, and eventually found success with his current business. Ryan explains the process of monetizing the newsletter through advertising and the importance of targeting the right advertisers. He also shares his plans for scaling the business and partnering with others to expand into different cities. Ryan emphasizes the value of sharing knowledge and helping others succeed in the local newsletter space.
Neel and Ryan discuss:
Starting a local email newsletter can be a profitable business model.
Targeting the right advertisers and providing valuable content are key to monetizing the newsletter.
Engaging with the local community and being present in the town can help build a successful newsletter.
Sharing knowledge and teaching others can be a valuable way to grow the business and create partnerships.
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