Consulting Success Podcast BONUS: 10 Years To Become A Client? (Consulting Is A Long-Term Sales Cycle)
Retaining clients is undoubtedly challenging for many businesses, and that’s why Michael Zipursky was shocked to learn that one of theirs has been with him for ten years! For him, this boils down to the influence of follow-ups. He explains how they could have the opportunity to lose connection with this client, but follow-ups allowed them to keep the curiosity and engagement burning. He, therefore, challenges everyone to check what kind of follow-ups they are currently doing and how this could spell success if done the right way.
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