Episode 42: How to Market in the Trades Like a Pro w/ Megan Bedford

How well is your marketing working?

Which channels work best? What’s your cost per lead?

If you can’t measure it, you can’t improve it.

That’s one of the first things Megan Bedford, Owner at Mugyver Consulting, looks at when assessing the marketing performance of a business. She joins me in the latest Toolbox for the Trades to go over how to market like a pro.

We discuss:

- Why internal systems are foundational to marketing

- How to think about your website (including SEO)

- Why email marketing still works

If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

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