Episode 50 - Navigating Difficult Topics With Empathy w/ Yair Samban

We celebrate our 50th episode by tackling a really tricky topic for many PreSales professionals. How do you have an opinion on a sensitive subject and do it with empathy? We have seen global events over recent years with Covid, Black Lives Matter, and the situation in Ukraine as well as many others where people and companies are having to communicate carefully and where many people feel that silence on a subject isn't an option for them.

In this episode we are joined by Yair Samban, Director, Specialist Solution Consulting at Pegasystems. Yair has used his profile and LinkedIn presence to post his opinions on the current situation in Ukraine. This is a sensitive topic for many and so, in this episode, we discuss how to post on such topics with empathy and discuss Yair's practical processes around writing such posts.

You can connect with Yair through LinkedIn here - https://www.linkedin.com/in/yair-samban-31a69113/ 

**Trigger Warning - We touch on some sensitive topics and an area Yair is passionate about, the war in Ukraine.**