The Property Management Mastermind Show
Mastering Property Management Branding
Feb 12, 2024
Learn about the power of branding in property management and how it can drive business growth. Topics discussed include starting a brokerage, importance of websites, marketing strategies, and the significance of a professional appearance and solid reviews. Also mentioned are experiences with different website providers and a hacked templated website. Don't miss out on the RentWorks Mastermind event!
15:39
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Quick takeaways
- Building a strong brand is essential for business success in property management, encompassing factors like company name, website design, signs, professional appearance, and marketing tactics.
- Choosing the right website option is crucial for property management companies, considering factors such as customization, SEO, and branding to create a professional and functional online presence.
Deep dives
The Power of Branding in Property Management
In this podcast episode, the importance of building a strong brand to drive business growth in property management is discussed. The host shares a personal story about the early days of their property management business and how they made the mistake of naming it after themselves. They emphasize the need to carefully consider the name of your company and how it aligns with your market and URL. The episode highlights that branding goes beyond just the company name, including factors such as website design, good signs, professional appearance, online reviews, and marketing tactics. Anecdotes and recommendations from the host and members of a Facebook group further support the importance of branding in property management.
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