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Starting a Brokerage and the Importance of Branding in Property Management
A discussion on starting a brokerage and the significance of branding in property management, including the importance of company names and online presence, as well as the advantages of being a small business and providing personalized service. The chapter also highlights the importance of rebranding a property management company and building a strong brand, including elements such as website design, Google reviews, signs, lockboxes, and marketing materials.