Badgley Mischka's Fall 2024 Show Celebrates 35 Years in Business and Launches Fragrance Collection

Badgley Mischka recently showcased their fall 2024 show, marking the brand's 35th anniversary and the launch of their prestige fragrance collection. The designers, James Michka and Mark Badgley, discussed the challenges of managing their diversified business, which extends beyond apparel and beauty. They shared insights on evaluating the success of their fashion shows, emphasizing the importance of audience response and reviews. The brand's focus on including influencers and celebrities at their shows was also highlighted, as they recognize the power of diverse voices in the fashion industry.