Millionaire University Think SEO Is Dead? Here’s Why It’s Just Getting Started. The Truth About Ranking in 2025 | Kyle Roof
Jul 3, 2025
Kyle Roof, an SEO expert and entrepreneur, shares his fascinating journey from trial attorney to founding PageOptimizer Pro. He debunks the myth that SEO is dead, arguing it's just math in a changing landscape. Roof discusses AI's role in enhancing rather than replacing SEO strategies, the importance of market fit, and building an authentic personal brand. He emphasizes the power of micro-influencers and genuine engagement to foster trust and drive growth, providing valuable insights for anyone looking to thrive in digital marketing.
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From Attorney to SEO Expert
- Kyle Roof started his SEO journey after a police raid in India disrupted his web development company.
- He learned SEO quickly to save his business and found he was good at it, sparking his new career path.
SEO Is Just Math
- SEO is fundamentally a mathematical algorithm where ranking depends on providing the right words in the right places.
- There's no mystical magic in SEO, it's based on numbers and patterns that can be scientifically tested.
Core SEO Unchanged by AI
- Despite AI hype, Google's core ranking factors remain largely unchanged since 2015.
- New Google features offer opportunities, but the foundational SEO principles still rule in 2025.