The Game with Alex Hormozi Part 6: $100M Offers Book | Ep 584
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Aug 19, 2023 This discussion highlights the transformative power of bonuses and guarantees in boosting sales. Effective bonuses can significantly enhance perceived value and alleviate customer hesitations. The conversation delves into creating irresistible offers by balancing main products with enticing extras. It also emphasizes the importance of strong guarantees to lower perceived risk and increase customer confidence. These strategies are presented with actionable insights for anyone looking to amplify their business success.
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Bonuses over Discounts
- Offer bonuses instead of discounts to incentivize purchases without devaluing your core offer.
- Present bonuses strategically, offering them after a sale or to address specific customer objections.
Bonus Stacking Psychology
- A single offer is less valuable than the same offer broken into components and presented as a bonus stack.
- This increases the perceived price-to-value discrepancy, making the offer more appealing.
Effective Bonus Presentation
- Give bonuses special names, explain their relevance, justify their price, and provide proof of their value.
- Use scarcity and urgency to further enhance their appeal.