Zain Abiddin is a global product builder and leader with 15+ years of experience. He joined Canva in 2020 as the company’s first subscriptions PM and spent four years helping to scale Canva to billions of dollars in ARR, including the launch of Canva for Teams as well as tools to support localized pricing, price migration, and involuntary churn management. Prior to Canva, Zain ran several startups before transitioning into a career in product management. Zain is now the founder and CEO of Hewwi, a startup dedicated to helping people boost their health, wealth, and wisdom. He has travelled to 30+ countries and worked in APAC, EMEA, and North American markets.

Key Takeaways:

In the last five years, Canva’s valuation has soared from $6 billion to $49 billion, fueled by international expansion and the launch of Canva for Teams.
Expanding internationally has required Canva to support local currencies, adjust prices to align with local willingness to pay, and integrate alternative payments methods (APMs) for specific regions.
Canva has also made significant investments in dunning and other techniques to minimize involuntary churn, which happens when users lose access to subscriptions due to failed payment methods or insufficient funds.
More recently, the company launched Canva for Teams, which has accelerated revenue growth by unlocking larger accounts while also boosting virality given the natural network effects that exist between teams of knowledge workers.
Going broad through international expansion helped Canva get past its first $1B in ARR, then going deeper with the launch of Canva for teams helped the company get from $1B to $2B in ARR, and now the company is increasingly expanding into enterprise accounts to grow ARR even further.

Zain Abiddin:

Website: https://zain.blog
Substack: https://zainabiddin.substack.com/
LinkedIn: https://www.linkedin.com/in/zainabiddin/
X: http://twitter.com/zainabiddin

Phil Carter:

Website: https://philgcarter.com
Substack: https://philgcarter.substack.com
LinkedIn: https://linkedin.com/in/philgcarter
X: https://x.com/philgcarter

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