EP. 58 - Creative ABM Strategies For Lean Budgets With Trevor Grimes l Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby is joined by Trevor Grimes, Lead Content Strategist at Scrappy ABM, to discuss strategies for repurposing existing content assets to support account-based marketing programs. You'll get a practical playbook for taking inventory of current content and identifying opportunities to reuse and reframe it to fill gaps in the buyer's journey.

Best Moments:

(01:38) Exploring content repurposing for ABM programs

(03:18) Mapping out content distribution strategy with Trevor Grimes

(07:36) Maximizing content repurposing opportunities through podcasts

(11:08) Repurposing content for ABM programs

(21:08) Tips for creating marketing content on a budget

(25:42) Overcoming roadblocks in content repurposing

Guest Bio:

Trevor Grimes is the lead content strategist at Scrappy ABM, where he builds robust ABM strategies on limited budgets. He brings creative problem-solving skills and an entrepreneurial mindset to content development.