The Better Leadership Team Show

Advocate to Win with Heather Hansen

Sep 19, 2023

Heather Hansen, a former trial attorney and advocate coach, discusses the importance of understanding different 'juries' in your life and how it helps in advocating for your ideas or beliefs. She explores the definition and importance of advocacy, highlighting the significance of building belief, effective communication, compassion, curiosity, and credibility to win. She also emphasizes the need for leaders to understand their audience, avoid assuming others share their perspective, and seek input from others.

48:07

Episode guests

Heather Hansen

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Episode notes

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Quick takeaways

Understanding your audience is essential for effective advocacy.

Compassion, curiosity, and credibility are key elements in gaining trust and support.

Building belief through evidence and consistent delivery builds trust and credibility.

Deep dives

The Importance of Understanding Your Jury

Understanding your jury, whether it's your team or clients, is crucial in being an effective advocate. By seeing things from their perspective and tailoring your communication to their worldview, you can build credibility and gain their belief in your ideas.

Introduction

3min

Transitioning from Law to Speaking and Coaching

4min

Understanding Your Audience: Identifying Your Jury

3min

Exploring the Definition and Importance of Advocacy

2min

Tools and principles of effective advocacy

5min

The Importance of Compassion in Leadership

24min

The Mistake of Assuming Others Share Your Perspective

8min

In this episode of the podcast, I speak with Heather Hansen, a former trial attorney and advocate coach. She gives her clients the tools to advocate for themselves, their ideas, and their teams. She has been a trial attorney for over 20 years and was consistently named one of the Top 50 Female Attorneys in Pennsylvania. Heather combines her psychology degree, her experience as a TV anchor, and her years in the courtroom to help her clients build belief, advocate for their products and services, and to turn even an adversary into an advocate.

She’s been an anchor at the Law and Crime Network and has appeared on NBC, Fox News Channel, CNN, MSNBC, CBS, and Sirius Radio. Heather has helped thousands of keynote audience members in Kuwait, Ireland, Mexico, and across the U.S. become their own best advocates. She’s worked with Harvard Business School, Google, LVMH, Sav A Tree, and the American Medical Association, among others.

Heather is the author of the best-seller “The Elegant Warrior: How to Win Life’s Trials Without Losing Yourself,” which Publishers Weekly calls a “template to achieving personal and career goals,” and the host of The Elegant Warrior podcast. Heather’s latest book is Advocate to Win-10 Tools to Ask for What You Want and Get It.

https://advocatetowin.com/

Thanks for listening! Connect with us at mike-goldman.com/blog and on Instagram@mikegoldmancoach and on YouTube @Mikegoldmancoach

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The Better Leadership Team Show

Advocate to Win with Heather Hansen

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Importance of Understanding Your Jury

The Three C's of Advocacy

Believing in Yourself and Being Believed

The Power of Perspective

Using Evidence and Communication to Advocate

Remember Everything You Learn from Podcasts