Business Wars Denim Wars | Old Western Blues | 2
Nov 4, 2020
Step back into the mid-1800s as Levi Strauss ventures into the Gold Rush, discovering the booming demand for workwear. A chance encounter with a tailor sparks the innovation of durable denim, revolutionizing the garment industry. The collaboration between Strauss and Jacob Davis leads to the creation of iconic riveted pants. Meanwhile, a heated rivalry emerges with Henry David Lee, showcasing differing marketing strategies and innovative designs. Witness the evolution of blue jeans and the entrepreneurial spirit that shaped labor fashion.
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Levi Strauss's Arrival
- Levi Strauss, a 24-year-old dry goods wholesaler, travels to California during the Gold Rush.
- He aims to profit by supplying goods to miners.
Davis's Rivet Idea
- Tailor Jacob Davis, struggling to create durable pants, has an idea.
- He uses copper rivets, commonly used in horse blankets, to reinforce pockets.
Davis's Proposition
- Davis, unable to afford a patent, proposes a partnership to Levi Strauss.
- He offers Strauss half the stake in the patent in exchange for funding.
