The Scott Scheper Podcast
Get in Touch With Your Original Message
Aug 23, 2023
This podcast explores the importance of growth and world domination in writing and copywriting, discusses a marketer's strategic blunder, and highlights the dominance of a new competitor. It also emphasizes the value of staying connected with the audience, balancing effort and success, and avoiding shortcuts in content creation.
16:09
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Quick takeaways
- Losing touch with the audience and shifting messaging can lead to a decline in influence and success.
- Staying true to core beliefs and not compromising on principles is essential for long-term success.
Deep dives
Strategic Blunder and Decline
The podcast discusses a software marketer who was once considered the best in the world but has recently made a significant strategic blunder. Instead of developing the core underlying flagship product, he switched focus to a completely different 2.0 version that is incompatible with the previous version. This decision allowed a new competitor to emerge, who understood the audience better, iterated faster, and outperformed the marketer's software. As a result, many key figures and clients have switched to the competitor, leading to a decline in the marketer's influence and success.
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