The GaryVee Audio Experience Perfect Marketing Is Now the Exact Opposite of What It Used to Be
May 3, 2022
The discussion highlights a revolutionary shift in marketing strategies with the rise of the internet. Tailoring content for specific demographics is now crucial, making it more effective than one-size-fits-all ads. Social media is emphasized as a powerful tool compared to traditional methods, with a focus on A-B testing and localized content. This shift challenges marketers to create numerous targeted ads, ensuring better engagement and optimized use of advertising budgets. Welcome to the new age of marketing!
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Facebook Dominance
- Focus on Facebook advertising for better ROI.
- It outperforms other channels like direct mail, radio, and even intent-based Google Ads.
Google's Misattributed Credit
- Google often gets credit for conversions driven by other channels.
- Users might hear an ad on the radio, then search on Google, giving Google the attribution.
Targeted Facebook Ads
- Create numerous targeted Facebook ads with various segmentations.
- Experiment with different copy, referencing local culture, sports, or popular shows.