Bridging the Gap: Insights & Innovations in Construction

How to Design, Make, and Innovate

Oct 23, 2024

Dara Treseder, Chief Marketing Officer at Autodesk and a trailblazer in technology leadership, shares her insights straight from Autodesk University 2024. She discusses the rebranding initiative that showcases the future of design and production. Key topics include their partnership with the L.A. 28 Olympic Games, the significant role of storytelling in design, and how AI is reshaping industries. Dara also addresses common fears about AI, emphasizing its potential to transform workflows and construction processes in sustainable and innovative ways.

25:42

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Dara Treseder

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Episode notes

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Quick takeaways

The rebranding of Autodesk University to the Design & Make Conference highlights the integration of digital and physical production, reflecting industry demands.

Establishing ethical guidelines for AI usage is essential for maximizing its benefits while addressing potential risks to society.

Deep dives

The Importance of Guardrails for AI

Concerns regarding the impact of AI on humanity go beyond the technology itself; the focus should be on how humans interact with and utilize AI. Establishing ethical guardrails, transparency, and safety measures is crucial in reaping the benefits of AI while mitigating potential risks. It is emphasized that AI is neither inherently good nor bad, but neutral, with its value dependent on human choices regarding its application. A balanced approach ensures that the advancements in AI can be harnessed responsibly to improve societal outcomes.

Intro

4min

The Power of Storytelling in Design and Innovation

2min

Sustainable Innovation in Construction

12min

Embracing AI: Overcoming Fears and Misconceptions

3min

Envisioning the Future of Innovation

4min

What does the future hold for the world of Design and Make—and how is Autodesk working to shape that future? Straight from Autodesk University 2024, we’re joined by Dara Treseder, Chief Marketing Officer at Autodesk, to explore the company’s leadership and proactivity. Dara shares insights into the rebranding of Autodesk University to AU: The Design & Make Conference, Autodesk's partnership with the LA28 Olympic and Paralympic Games, key takeaways from the State of Design & Make Report, along with a spotlight on AI innovation and what’s next for Autodesk in 2025.

Dara Treseder is a proven technology business leader with expertise in building and leading high performing global marketing, communications, consumer, and commercial organizations. She is currently Chief Marketing Officer of Autodesk — a leading, innovative technology & software company changing how the world is designed and made. In 2024, she became the first Black person to be inducted into the Forbes CMO Hall of Fame. In 2023, 2022, 2021, and 2020 she was recognized by Forbes as one of the World’s Most Influential CMOs based on a weighted aggregate of 12 indicators. A champion of public health, women's issues, and diversity initiatives, Dara is the Chair of the board of the Public Health Institute (PHI). She also serves on the board of Robinhood. Dara graduated cum laude from Harvard University with highest honors in field and holds an MBA from Stanford University.

TODD TAKES

Industry Transformation: The construction industry has so much to be proud of, especially with its ongoing transformation into a high-tech powerhouse. This shift has been in progress for years, but it's now picking up significant momentum and redefining how we build.
AI as an Inspiration: AI is not something to fear, but rather something to inspire us. Though we're still in the early stages, AI is gaining speed and is here to stay. Embracing this technology is key to staying ahead in the industry.
LA28 Olympics and Autodesk: The LA28 Olympics present an incredible opportunity for the construction industry, and it’s exciting that Autodesk is part of it. This is a chance to impact not only a city but the world, while showcasing the innovation and power that construction brings to life.

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