Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google.

With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important.

Sponsors

• SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.⁠
• Free live podcast in Brighton on 2 October 2024.

Links to follow Ashley

• Follow Ashley on LinkedIn - https://www.linkedin.com/in/ashley-liddell-seo/
• Deviation - https://www.wearedeviation.co.uk/ 

Links to resources/articles:

• Deviation article about social SEO: https://www.wearedeviation.co.uk/insights/an-introduction-to-social-seo
• Relevant previous episode with Ray Saddiq - https://youtu.be/nD97J0on2cI?si=o5SNytZqAYYeS2Cu
• TikTok as a search engine with Annie-Mai Hodge: https://withcandour.co.uk/blog/tiktok-as-a-search-engine-with-annie-mai-hodge
  

Chapters

• 00:00:00 Intro

• 00:01:32 Sponsored by SE Ranking

• 00:03:11 Live podcast on 2nd October 2024

• 00:05:10 Welcome Ashley Liddell

• 00:06:07 The crossover of social media and search

• 00:09:01 How the relationship between SEO and social media has changed in the last year

• 00:12:34 The democratisation of content creation

• 00:14:55 People want authenticity in content

• 00:17:10 Google Perspectives replaced by Google Forums

• 00:21:30 How search behaviour has changed for Gen Z

• 00:23:55 Create content

• 00:27:03 The growth of long-form and short-form content

• 00:31:45 How Tiktok leads the short-form video industry

• 00:33:11 How old marketing tactics become relevant again on new platforms

• 00:33:50 Tiktok Shop tips

• 00:34:40 The customer journey for Tiktok content

• 00:36:08 Is Tiktok shop the future of ecommerce?

• 00:38:02 Selling products on Tiktok Live is the QVC of 2024

• 00:41:12 Brands need to embrace long-term commitment to authentic content

• 00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop?

• 00:46:35 Will big brands help to “legitimatise” Tiktok shop?

• 00:51:03 The two way relationship between organic search and social media

• 00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq)

• 00:55:24 Improving user experience by stealing ideas from social media

• 00:56:42 Search everywhere strategies

• 01:02:10 How social media can help with link building

• 01:06:43 Get your digital teams to work together or get left behind

• 01:08:30 Where to follow Ashley Lidell and Deviation

• 01:09:43 Thanks and outro