What is it about relationships? And why are they so important in PR? Ross Wallenstein is a 20 year veteran of New York politics and public relations agencies. He founded Wall to Wall Communications to create and execute specifically tailored plans designed to work across industries, regions, and market sectors and focuses on earned media, thought leadership, crisis communications, public affairs and more. Ross has been recognized by City & State newspaper as one of the “Long Island Power 100,” and a “Rising Star” in NYC politics. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.