Fixable The trick to powerful public speaking | from TED Business
Jul 14, 2025
Lawrence Bernstein, a communication expert, shares invaluable insights on overcoming public speaking nerves. He emphasizes the importance of connecting with your audience through casual conversations, introducing the clever 'coffee shop test' to ease anxiety. Bernstein encourages speakers to downplay their fears and focus on storytelling to enhance engagement. Alongside Modupe's 'Grandma test,' they both highlight how simple communication can transform public speaking from a daunting task to an enjoyable interaction.
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Jane's Robotic Speech Example
- Jane, a charismatic HR head, failed the coffee shop test by speaking in robotic corporate jargon under pressure.
- This example shows that pressure often makes speakers lose natural connection with their audience.
Jim’s Footbridge Presentation Fail
- Jim failed to convey the true importance of a footbridge project to a funding board, focusing on technical details instead.
- He lost the emotional connection that would have secured funding and saved children's lives.
Power of Storytelling
- Storytelling creates emotional connections that can transform public opinion and action.
- Complex issues become memorable and impactful when framed through personal stories.