EUROPE BUILDS by BORRN How Skroutz become and remains Greece’s biggest online marketplace
Mar 28, 2025
George Hadjigeorgiou, co-founder and CEO of Skroutz, shares his journey from hobbyist to leader of Greece's largest online marketplace. He emphasizes the importance of embracing failure as a stepping stone to success. The conversation dives into the challenges of scaling a startup while preserving its culture and values. Hadjigeorgiou also discusses the dynamics of co-founding a business, the role of private equity in Greek tech, and offers valuable lessons for aspiring entrepreneurs. His insights highlight the evolving landscape of innovation in Greece.
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Don't Fear Failure
- Embrace failure as a crucial part of the startup journey.
- Don't let fear of failure paralyze you from starting.
Just Start Building
- Building something, even a small hobby, is more important than overthinking and not starting.
- Starting small and iterating helps mitigate significant risks.
From 10 to 600: A Founder's Journey
- George Hadjigeorgiou reflects on Skroutz's growth from a 10-person team to over 600.
- He values the close-knit atmosphere of the early days but acknowledges the impact gained with scale.