EUROPE BUILDS by BORRN
How Skroutz become and remains Greece’s biggest online marketplace
Mar 28, 2025
George Hadjigeorgiou, co-founder and CEO of Skroutz, shares his journey from hobbyist to leader of Greece's largest online marketplace. He emphasizes the importance of embracing failure as a stepping stone to success. The conversation dives into the challenges of scaling a startup while preserving its culture and values. Hadjigeorgiou also discusses the dynamics of co-founding a business, the role of private equity in Greek tech, and offers valuable lessons for aspiring entrepreneurs. His insights highlight the evolving landscape of innovation in Greece.
19:59
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Quick takeaways
- Embracing failure is essential for fostering innovation and risk-taking among new entrepreneurs in Europe.
- Maintaining a strong company culture during scaling requires effective communication and long-term commitment from team members sharing core values.
Deep dives
The Importance of Embracing Failure
Failure is framed as a vital part of the entrepreneurial journey, particularly in the European context, where it is often stigmatized. A founder emphasizes that acknowledging and accepting failure can empower new entrepreneurs to take risks and innovate without fear of repercussions. The speaker shares personal experiences where the fear of failure prevented progress, advocating for the idea that taking action is often more important than achieving immediate success. By normalizing failure, aspiring founders can be encouraged to pursue their ideas more freely and openly, fostering a more vibrant startup culture in Europe.
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