How Skroutz become and remains Greece’s biggest online marketplace - Bite-sized insights on failure and scaling with George Hadjigeorgiou

How does a founder turn his hobby into Greece’s biggest e-commerce marketplace? And why is his key insight, after 20 years of successful entrepreneurship, that we should all embrace failure more?

For our premiere of Season 2 of Europe Builds, live from the Doers Summit, we are joined by Geroge Hadjigeorgiou, co-founder and CEO of Skroutz. Skroutz is Greece’s leading online marketplace, a household name with over 8,000 outlet partners and a staff of around 1,200 people. We discuss why failing forward needs to be embedded into teh European mentality, how to best manage a team while scaling up and maintaining a tight-knit start-up culture, navigating entrepreneurship through war times, and the advantages and challenges of having a team of co-founders.

Read more about how George started Skroutz as a hobby here: https://www.ekathimerini.com/economy/1261602/skroutz-started-out-as-a-hobby/