Founding Insights on Consumer Privacy

The discussion highlights the foundational insights behind the creation of a data exchange focused on consumer privacy. Early considerations emphasized the need for consumers to remain anonymous while having control over their data usage. This insight led to the development of a registry, allowing consumers to view and manage the data collected about them, including options to opt-out. This initiative predated major regulations like CCPA and GDPR, showcasing their forward-thinking approach in advocating for consumer rights in the data space.