Omar Tawakol, founder of BlueKai, talks about his new start-up Rembrandt that just raised $23 million for AI product placement
The Monopoly Report
Navigating Consumer Motivations in Data Privacy
This chapter explores the evolving dynamics of consumer data access and privacy within the advertising technology realm. It critiques the shift from consumer-centric rewards to motivations driven by fear and fame, questioning the efficacy of current privacy initiatives and engagement strategies.
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