EOS for a Better Business, Better Life EXPERT SPOTLIGHT - Be best FOR the world, not best in the world with Tim Jones - Episode 34 of Better Business, Better Life!
Tim Jones is the Grow Good Guy, who works with businesses to find their purpose and attain their B Corp certification. A certified B Corporation meets the highest standards of social and environmental impact - this transparent and meaningful contribution to the world is one of Tim's core passions.
In this episode he shares the subconscious awakening that led him to pivot away from the medical device industry, to join the movement of companies that were aiming to be the best for the world, not the best in the world.
"It seemed all anyone cared about was making money. They didn't care about whether people or the planet got destroyed on the journey.
That was the thing that really wasn't sitting with me and that was where my daughter really played a part. Hang on a minute, what world am I creating that she's going to inherit?"
He also discusses economic benefits of the B Corp movement and the difference it makes from a business point of view.
Learn more about getting aligned with your purpose, reflecting your authentic self in work and the future of the movement that uses business as a force for good.
Tim's Top 3 Tips
1. Get the alignment of you and your business
If you don't actually know who you are, and you don't actually know what you stand for, you're always going to be suffering from what I call the authenticity gap. You're going to be doing things at work and wanting to build a business that's not actually reflective of who you really, really are. That's the hard, hard sort of mahi that needs to be done that so few people actually want to do. But I and my business are one. Everything that I think and feel I get to express in my business, and that is liberating and exciting in equal measures.
2. Do more outbound sales activity
If you're in a business and you think you're doing as much as you can, you're not. You can always do more. Just as an example, I sent 500 emails out a month ago about a campaign I was initiating. From that I got probably 30 to 40 replies 'yes, I want in'. About a year ago I did another campaign, I sent 1000 messages via LinkedIn. Got 100 replies and got 30 clients. Just do more of it. They might be sitting there going, 'Oh, my word, if only there was someone out there who could solve it and help us.' That could be you.
3. Aim to be the best for the world, not the best in the world
When we're talking about purpose versus money, can you name the company that was listed number three on the NZX in March 2013? No course you can't, because no one cares. But you can remember a brand or a company that went out of its way to do something good, that was meaningful and made a contribution. Really think about how your organisation can make a dent in the universe. You're going to be remembered for the thing that you did and how you made people feel.
Mentioned in this episode:
In pursuit of purpose video: https://www.youtube.com/watch?v=iFcmGvFvJZg
Free ebooks & resources: https://www.growgood.co/freeresources
Head to our website - https://www.debrachantry-taylor.com/podcast
Debra Chantry-Taylor
Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
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