In this episode, Jeff sits down with Lindsay Roethlisberger, Director of Revenue Operations at Zapier, to explore how RevOps is evolving in a world increasingly shaped by AI. Lindsay shares her journey from Zapier’s first marketing ops hire to leading a 12-person RevOps team spanning analytics, automation, and enablement.
Together, they dig into:
How Zapier uses AI across SMB, mid-market, and enterprise motions
The difference between AI-driven workflows and agents - and where each fits
Practical use cases, from chat classification to renewal prep to sales coaching
Why RevOps leaders should think like product managers when adopting AI
If you want to see how AI is reshaping go-to-market infrastructure - and the lessons from one of the most automation-driven companies in SaaS - this episode is packed with practical takeaways.
The RevOps Review