Newsletter & Email Growth: Growth In Reverse

The #1 Newsletter Metric You Need To Pay More Attention To

46 snips
Oct 1, 2025
Explore why replies should be the top metric for newsletter creators, surpassing opens and clicks. Discover how increased replies enhance deliverability and boost creator mental health. Learn tips for crafting engaging welcome emails and using emotions to inspire responses. Dive into pattern-interrupt strategies that can lead to hundreds of replies overnight. Unpack gamification techniques with riddles and polls to elevate engagement. Plus, hear about personal storytelling as a way to deepen connections and drive reader interaction.
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INSIGHT

Replies Trump Opens And Clicks

  • Replies are a stronger engagement signal than opens or clicks because they prove a human read and reacted.
  • Replies also improve deliverability by signaling inbox providers to prioritize your emails.
INSIGHT

Replies Protect Creator Mental Health

  • Getting replies boosts a creator's mental health by validating effort and reducing burnout.
  • Chenell says a few replies can make sustaining a newsletter far easier emotionally.
ADVICE

Make The Welcome Email A Reply Goal

  • Prioritize getting replies in your welcome email since it's your most-opened message.
  • A reply to the welcome email helps future deliverability and sets expectations that you'll respond.
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