Healthier Living, Motherhood, and Sustainable Success in Business

Most of us try to eat a healthy diet and detox regularly. But have you ever wondered, what are we detoxing from or why we need to? Whether you have or haven't, this episode of Push to be More is a must listen for everyone!

Matt is joined by Emma Bianco, the founder of Pure Earth Collection, a multi-award-winning eco children's brand. Emma shares her journey of growing her business by 350% while juggling pregnancy, a newborn, and two small children. She shares her passion for non-toxic and sustainable living and talks about of the dangers of micro-plastics in our everyday lives, particularly among children and what we can do to be safe.

Here's some of the great stuff that we cover in this show:

• Emma started her journey towards a healthier lifestyle after experiencing health complications in her twenties. She discovered that many common, ultra-processed foods are unhealthy, and started to eat a healthier, organic diet. Later, after becoming a mother, she realized that products marketed for babies are often full of toxins, microplastics, and other harmful substances. Emma now advocates for healthier product options and encourages people to make simple swaps to reduce toxins in their homes and in their lives.
• Emma talks about the challenges and biases she faced as a woman when trying to raise funds for her startup, particularly as a mother. She shares how investors questioned her abilities to run a business and be a mother at the same time, and how she responded by being transparent and determined, eventually growing her business by 350%.
• Emma discusses the challenges of balancing work and motherhood, and shares her strategies for prioritizing her children while still succeeding in her career. She emphasizes the importance of setting boundaries around technology use to create a healthy environment for her children.
• Emma recharges her batteries by balancing alone time with time spent with family and friends. Even though she has a lot going on with her business, family, and newborn, she tries to find at least 30 minutes to an hour each day for alone time and exercise to refresh herself.
• Emma's vision for her business is to continue to grow by at least 120% year on year over the next five years by providing sustainable and organic products. She wants to inspire other brands to push towards sustainability and inspire more women to start their businesses. She also addresses the issue of greenwashing and emphasizes her company's commitment to transparency and truthfulness.
• Microplastics are harmful to human health, especially babies and children. The tiny particles can enter the body through inhalation, ingestion, and dermal contact, getting into the bloodstream and even breast milk. To reduce exposure, individuals can open windows, vacuum and dust, and phase out synthetic plastic-based fabrics in favor of natural materials.

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ABOUT EMMA

Emma is the founder of multi award-winning eco children's brand Pure Earth Collection which has achieved 120% YoY growth over 5 years. Last year, alongside juggling pregnancy, a newborn and two small children she grew the business by a massive 350%. She is an advocate of non-toxic and sustainable living having experienced health issues in her early 20s which led her to research and learn a lot about environmental toxins in our everyday lives.

Before setting up Pure Earth Collection Emma had a 10 year career in finance focused on Africa. Including working in corporate finance, private equity and consultancy all focused on financing and promoting business across sub-Saharan Africa to help boost private sector markets across the continent.

Emma is a creative at heart, with a mathematical and business brain and a passion for health and wellness. She feels particularly strongly about helping to spread awareness of the dangers of micro-plastics to human health and helping families understand why children are more exposed to these toxins.

She's now combining her interests and skill sets to help bring safer, more natural products into the baby market. She's on a mission to protect the long term health of children and the planet.

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For complete show notes, transcript and links to our guest, check out our website: www.pushtobemore.com.