How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media)

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!

[00:15] Today’s topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media).

[00:57] Get to know today’s guest Alex Lieberman and how he created Morning Brew.

[02:28] Some of the reasons why Morning Brew grew as quickly as it did.

[03:31] The role of paid acquisitions, growth marketing, and good relationships.

[04:08] How one of their most successful ads led them to transition from Facebook to using influencers for platforms like TikTok and YouTube.

[06:04] How Alex determined his role at Morning Brew and what he is working on right now.

[10:41] Alex’s thoughts on the next phase of his career and founding new companies.

[13:48] The story of how Alex started The Founder’s Journal Podcast.

[16:17] The challenge Alex faced when he was selling Morning Brew while also doing his podcast.

[18:23] How often Alex records his podcasts and the topics that resonate most with his audience.

[22:02] Future media trends that Alex is excited about.

[23:08] The creator economy and how Morning Brew supports creators who don’t necessarily want to be entrepreneurs.

[26:04] How the scope of Morning Brew as a media empire has increased.

[28:11] Alex shares his profound book recommendation.

[29:12] Why the screen time app on Alex’s phone is currently his favorite business tool.

[30:24] Some of the ways that Alex takes care of his mental health.

[31:10] Alex’s upcoming podcast Imposters and how it explores the biggest personal challenges that his guests have had to overcome.