WBSP737: Grow Your Business by Understanding Marketo’s Capabilities, an Objective Panel Discussion

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In a world where every software platform claims to do marketing automation, the line between true orchestration and glorified batch-and-blast gets blurry fast. Enterprise marketers, in particular, need more than bolt-on features—they need a unified engine that can keep cross-channel journeys seamless, scalable, and, ideally, sanity-preserving. That’s where Marketo Engage, now under the Adobe Experience Cloud umbrella, steps in with its deep event management capabilities, brand governance tools, and robust automation muscle. But with great power comes a learning curve—and often a hefty price tag. So the real question isn’t just what Marketo can do, but how it performs in the wild compared to other heavyweight contenders in the marketing tech arena.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Marketo’s capabilities. We covered many grounds, including where Marketo might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Marketo.

Background Soundtrack: Away From You – Mauro Somm

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