Marketing School - Digital Marketing and Online Marketing Tips

Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We're Going To Ramp The F**K Out Of YouTube

12 snips
May 22, 2025
The discussion kicks off with the effectiveness of standing one-on-one meetings, highlighting their benefits for less experienced team members. Creative marketing strategies are next, including the quirky tactic of sending customized swords to achieve a stellar response rate. They also delve into economic trends impacting local businesses, like a chiropractic clinic's struggles. Finally, they share insights on boosting YouTube growth through engaging content, all while navigating the intricate relationship between corporate politics and marketing.
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ADVICE

Use Standing One-Ons Wisely

  • Standing one-on-ones work best for junior or mid-level employees for coaching and growth.
  • For elite executive teams, frequent informal communication is more effective than formal standing one-ons.
INSIGHT

Branding Drives B2B Recognition

  • Clever branding like Intel's "Intel Inside" sticker creates strong product recognition in B2B markets.
  • Product experience can become the best marketing, as Nvidia's graphics tech illustrated by popular games.
INSIGHT

Cautious Optimism in Economy

  • Leads are starting to pick up slowly amid economic uncertainties and geopolitical issues.
  • Consumer optimism remains cautious, with inflation and tariffs still impacting business sentiment.
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