My First Million Courses That Are Making 7 Digits with Amy Porterfield
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Mar 30, 2022 Amy Porterfield, a digital marketing expert known for her success with online courses and work alongside Tony Robbins, shares insights on creating profitable digital courses. She discusses the staggering earnings of course creators and the importance of a unique perspective in course offerings. Amy also delves into the transition from corporate life to entrepreneurship, emphasizing empowerment through online business. The conversation touches on effective marketing strategies and the balance between operational efficiency and meeting human needs.
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Background
- Amy Porterfield's background involves working with Tony Robbins as Director of Content Development.
- This experience exposed her to internet marketing and inspired her to create digital courses.
Robbins' Intensity
- Tony Robbins intensely prepares for every event, reviewing handwritten stage signs and using a rebounder.
- He also "downloads" feedback after each performance, analyzing what worked and what didn't.
Coining Content
- Amy learned from Eben Pagan the importance of "coining" content by giving it a unique name.
- This establishes expertise and ownership, like her "Porterfield Process."