How to Reduce the Price of Your Membership (Without Alienating Existing Members)

Reducing the price of your membership might sound like the last thing you'd ever want to do.

As time goes on and you add more content, the value of your membership increases - so surely you'd be considering putting your prices up, not down? Why would you want to go backwards?

However there are some situations where lowering your price might make total sense.

Maybe what you're offering has actually changed? Maybe you got your pricing wrong from the start? Maybe you started off very hands-on but now you want to remove yourself from the picture. These are just a few scenarios where a price decrease might be considered.

In this episode I discuss the implications of reducing your price and how to navigate the change in a way that doesn't cause problems with your existing members.

Episode Summary:

• Situations where you might need to consider reducing the price of your membership site
• Why it's more complicated than you might realise to reduce the price of existing subscriptions
• Our top tips for making pricing changes without losing your existing members
• An alternative to reducing your membership price that's a win-win for everyone