The Economics of Everyday Things 78. Porta-Potties
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Jan 27, 2025 
Veronica Crosier, Executive Director of the Portable Sanitation Association International, dives into the surprisingly lucrative world of portable toilets. She discusses the industry's hidden complexities, including logistics, branding, and event contracts. With captivating anecdotes, she highlights the unsung heroes behind sanitary services at events like music festivals and microbrewery gatherings. Crosier also addresses societal perceptions and personal experiences with these often-overlooked facilities, promoting a healthy conversation around this crucial topic.
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Family Business
- Veronica Crozier's grandfather started a portable sanitation company in the mid-1960s.
- Her parents later bought the company, making portable toilets a big part of her childhood.
Industry Landscape
- The portable sanitation industry is fragmented, with over 3,600 companies worldwide.
- Many are small, regional, family-owned businesses, but some national players exist.
Standing Out
- Clever names and branding help portable toilet companies stand out.
- Building relationships and understanding local regulations are key for securing contracts.