JF 4037: How AI Prints Money in Real Estate ft. Joe Fairless

Sep 23, 2025

Joe Fairless, founder of Best Ever and host of the AI segment on YouTube, shares his insights into AI's transformative impact on commercial real estate. He explains why adopting AI is crucial for modern business efficiencies, likening it to upgrading from swords to machine guns. Joe unveils techniques for creating a month’s worth of marketing content from short conversations and discusses the importance of human guidance to refine AI output. Listeners gain tips on proactive AI agents and innovative tools like transcription hotkeys for seamless idea capture.

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ANECDOTE

Pulled Pork Made With AI Prompts

Joe and Matt used AI to guide them while smoking pork and produced excellent pulled pork without a written recipe.
The example shows how AI can assist in everyday tasks by offering actionable steps from voice prompts.

INSIGHT

Adopt AI Or Be Left Behind

Adopting AI now gives disproportionate advantage because most competitors haven't integrated it.
Joe compares it to swapping a sword for a machine gun in business to illustrate rapid leverage gains.

ADVICE

Prep Meetings With AI-Generated Angles

Before meetings, feed a contact's info into AI to generate personalized angles and questions.
Use AI-generated prompts to connect deeper than a standard bio does.

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