The Biggest Thing that Will Change in Marketing in 2018 and Beyond

[00:27] - Today's topic: The Biggest Thing that Will Change in Marketing in 2018 and Beyond

[00:45] - Years ago most marketing being done was strictly content marketing.

[01:19] - Attention is so very split now and because of that a marketing plan needs to use all available channels.

[02:33] - Some examples of people, such as Tai Lopez, who are making the most of all channels.

[03:10] - Make sure you are omnipresent. When people start telling you that they are seeing you everywhere, you’re doing something right.

[04:19] - People are seeing what’s happening in the world through social media and it often serves as a major new source.

[05:20] - In the beginning focus on one channel and then develop a plan on how to branch off and build your omnipresence.

[06:00] - The audience is different not just from channel to channel, but also on devices, as in mobile vs desktop.

[07:20] - What it means to be a T-shaped marketer.

[08:12] - That's it for today!

[08:14] - Go to SingleGrain.com/giveaway for a special giveaway.

The Biggest Thing that Will Change in Marketing in 2018 and Beyond | Ep. #512