Developing high-impact digital writing skills is crucial for success in any career or business.
Writing serves as the foundation for content creation and helps refine ideas and maintain coherence in communication.
Deep dives
The Power of Writing: Shifting Perspective
Writing has been a significant theme in the podcaster's content, and they explain their shift towards writing. Their writing philosophy focuses on persuasive and high-impact writing, which they learned through studying copywriting. They emphasize that writing is the foundation of their business, and it complements their other skills to generate profit. The key insight is that acquiring customers through persuasive writing is vital for success, and delaying this aspect can hinder progress.
Writing as the Foundation of Online Media
The podcaster considers writing as the foundation of code and media on the internet. They assert that writing is the basis for all their content creation, including newsletters, podcasts, videos, and social media posts. They highlight the importance of writing in their business and how it helps them articulate their thoughts and ideas clearly. By writing extensively, they refine their ideas and maintain coherence throughout their content.
Writing Strategies: From Long Form to Medium Form
The podcaster emphasizes the importance of starting with long-form writing to build depth and expertise. They advise breaking down the long-form content into medium-form writing to condense and enhance its impact. This involves crafting threads on Twitter, LinkedIn posts, or Instagram captions. The podcaster emphasizes the power of unique perspectives in writing, suggesting that writers should present ideas in an authentic and innovative manner. They offer a writing challenge to help individuals brainstorm and develop their topics.
Don’t learn “marketable skills.” Well, at least until you learn the skill that makes the marketable skills work. AKA high-impact digital writing.
The Koe Letter: https://thedankoe.com/blog
10X Your Creative Output: https://7daystogeniusideas.com
The Power Planner: https://shop.thedankoe.com/planner
The 2 Hour Writer (use code KOECAST for $25 off): https://2hourwriter.com
Modern Mastery HQ ($5): https://modernmastery.co/podcast
Digital Economics Cohort: https://digitaleconomics.school
Twitter: https://twitter.com/thedankoe
Instagram: https://instagram.com/thedankoe
YouTube: https://youtube.com/c/DanKoeTalks
LinkedIn: https://linkedin.com/in/thedankoe
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