Running an ISV Successfully with Alistair Dickinson

Personal, career and business background

Current focus/projects as ISV

Thoughts on outsourced vs in-house staff business model, building a business in a remote island and regenerating the Isle of Wight

Journey to deciding the position that they’re going to take in the market

Thoughts on building what customers want

Dealing with struggles that ISVs have no control over

Most challenging aspects in the first 3 years of starting an ISV and having a bumpy start

Challenges they have had to solve and how the challenges have changed over time in relation to customer base

Marketing the benefits of their solution so that it attracted customers from around the world

Raising capital and how to go about it when scaling the business

Addressing market segmentation

Microsoft partnership – what it means, dealing with changes, etc.

Software publisher vs ISV

Advice to ISVs and how they should engage with Microsoft

Using the partner list and engaging with the Partner channel